Executive Director of Digital at Dazed Media | Content, audience, product, change | Ex-Guardian, HuffPost
I lead digital strategy across content, audience and product at Dazed Media, working with editorial, social, commercial and technology functions to grow the business and its brands.
My focus sits at the intersection of strategy and operations: I lead a 20-person multidisciplinary digital org spanning creative, analytics, paid media and development; own budget and technology decisions; and build systems that improve how the business runs.
I also lead our response to AI (including content protection partnerships, scraper monitoring, and visibility in AI Overviews) and act as an internal adviser on media and privacy law and online safety.
Before Dazed, I led audience growth at The Guardian in London and New York, and HuffPost UK, including a period as Acting Editor-in-Chief during the pandemic.