I’m the Digital Director at Dazed Media, where I oversee the growth and development of Dazed, AnOther and NOWNESS.
Previously, I was the Acting Editor-in-Chief of HuffPost UK and steered its 40-person newsroom through the Covid pandemic, global civil rights movement and the early stages of the site’s acquisition by BuzzFeed in late 2020. I was also Executive Editor of Audience Development and responsible for social media, search engine optimisation, data in the newsroom and audience growth.
Before that, I was based in New York with The Guardian as Deputy and then Head of Audience Development for a number of years, including the Trump presidency. I held similar roles in the London newsroom too.
A few other headlines:
- I’m a member of The Lenfest Institute‘s Audience Community of Practice.
- I taught digital journalism with PA Media’s training arm until July 2023.
- I’ve spoken at the Tow Center at Columbia University, Reuters Institute for the Study of Journalism and PA’s Festival of Journalism with the Google News Initiative.
- And I’ve written in the British Journalism Review about how important it is for journalists to know their audience.
